100% organic cotton · Fully machine washable
A cleaner place for childhood to happen.
A Gatsby Baby rug is woven from 100% organic natural cotton — nothing synthetic, nothing glued on — so the whole rug folds into your washing machine. Beautifully designed for the rooms where your child spends the most time.
- 100% organic cotton — no foam, no latex, no glue
- The entire rug machine washes
- Every material disclosed, layer by layer
Why the nursery floor matters
Their world begins at floor level.
A nursery rug is more than decoration. It becomes a place for tummy time, first steps, playtime, story time, and quiet moments together. And because your baby breathes, crawls, and naps inches from that surface, you deserve to know exactly what's in it — every fiber, every dye, every layer.
- Tummy time
- First steps
- Playtime
- Story time
- Quiet moments together
The first collection
Ten designs, made to be lived on.
Every Gatsby Baby rug is machine washable, fully disclosed down to the backing, and designed to complement a beautifully designed home.
Beautiful enough for your home. Thoughtful enough for your baby.
Soft for Everyday Play
A comfortable surface for crawling, sitting, reading, and playing.
Made for Real Family Life
Spills, crumbs, and everyday messes wash out — because the whole rug, not just a cover, goes in the machine.
Nothing Synthetic, Nothing Glued
A 100% organic cotton pile on a woven cotton base. No foam, no latex, no adhesive backing — and every fiber and dye disclosed.
Designed to Be Loved
Elevated patterns that complement your home rather than making the nursery feel childish.
Material education
Know exactly what is beneath them.
No vague claims, no mystery materials. Explore every layer of a Gatsby Baby rug — what it is, and why we chose it.
Layer 1 of 6
Surface fiber
100% organic cotton pile
The surface your child touches is a soft organic cotton pile — breathable, gentle on skin, and comfortable for crawling, sitting, and play. Cotton is washable, familiar, and easy to care for at home.
Fibers, shedding & dust
Designed with cleaner everyday living in mind.
Your baby plays, crawls, and naps on this surface every day. That's why Gatsby Baby evaluates shedding, cleanability, and durability across every design — and publishes exactly how each rug performs, in conditions you can read for yourself.
Less guesswork. More transparency.
Read our testing methodologyReal testing, published
We evaluate shedding, cleanability, staining, and routine maintenance in real family conditions — and publish the complete methodology with the results.
Independent verification first
Before we make any health, allergen, air-quality, or safety claim, an independent laboratory verifies it. Until then, we simply don't make it.
No invented numbers
Every demonstration on this site is labeled as a Gatsby Baby internal evaluation, with testing conditions explained in full.
The Gatsby Baby difference
Made better for your baby.
Every decision behind a Gatsby Baby rug starts with the same question: is this right for the child who will live on it?
100% organic cotton
A soft, breathable organic cotton pile on a woven cotton base — no foam, no latex, nothing glued on.
The whole rug machine washes
Spills, crumbs, and everyday messes wash out completely, so the surface your baby plays on starts fresh again and again.
Every material disclosed
Every fiber, dye, and layer is listed in plain language — because it's the surface your child lives on.
Shedding measured, results published
Each design is evaluated under standardized, published conditions — and the results are shared as testing completes.
Designed for floor-level life
Made for tummy time, first steps, story time, and quiet moments — the everyday places where childhood happens.
Beautiful as they grow
Elevated patterns that belong in a thoughtfully designed home and stay in the room long after the nursery years.
Every claim on this page is documented in our materials disclosure. See exactly what's in your rug.
Our story
Made for the rooms that shape a childhood.
Gatsby Baby began with a question: why are parents expected to research every ingredient in a bottle, every material in a crib, and every bite on a plate — but rarely told what is actually in the rug beneath their child?
We created Gatsby Baby to make that choice clearer. Every rug is designed for the way young families really live: close to the floor, surrounded by toys, occasional spills, endless movement, and moments that become memories.
Designed by an American family. Thoughtfully made with trusted manufacturing partners.
Read our storyShop by room
Every room where childhood happens.
Remember, machine washable.
Because childhood gets messy. Juice, paint, muddy footprints, and the occasional mystery stain — Gatsby Baby rugs are designed for all of it.
Step 1
Blot the spill
Everyday messes lift with a damp cloth and mild soap — no panic required.
Step 2
Wash cold, gentle
Into the machine with mild detergent when life gets bigger than a blot.
Step 3
Dry low or line dry
Back on the floor the same day, ready for the next adventure.
A softer, cleaner room starts here.
Join the Gatsby Baby family for nursery inspiration, new rug releases, material education, and early access to limited collections.