Why Gatsby Baby
The rug company that tells you everything.
Gatsby Baby is not a generic rug store. We are a home-design company built around a single idea: parents deserve beautiful rugs whose materials, construction, and testing are completely clear.
Materials you can understand
A 100% organic cotton pile on a woven cotton base — no foam, no latex, nothing glued on. Every fiber, dye, and layer is listed in plain language, because it's the surface your child lives on.
Genuinely washable
Woven cotton construction with no foam, latex, or glued backing means the whole rug folds into a washing machine — because childhood gets messy.
Beautiful design without the mystery
Elevated patterns that complement a thoughtfully designed home, created to stay in the room as your child grows.
Testing, not slogans
We evaluate shedding, cleanability, and durability — and publish the complete methodology. Independent laboratories verify any health-related claim before we make it.
The Gatsby Baby difference
Made better for your baby.
Every decision behind a Gatsby Baby rug starts with the same question: is this right for the child who will live on it?
100% organic cotton
A soft, breathable organic cotton pile on a woven cotton base — no foam, no latex, nothing glued on.
The whole rug machine washes
Spills, crumbs, and everyday messes wash out completely, so the surface your baby plays on starts fresh again and again.
Every material disclosed
Every fiber, dye, and layer is listed in plain language — because it's the surface your child lives on.
Shedding measured, results published
Each design is evaluated under standardized, published conditions — and the results are shared as testing completes.
Designed for floor-level life
Made for tummy time, first steps, story time, and quiet moments — the everyday places where childhood happens.
Beautiful as they grow
Elevated patterns that belong in a thoughtfully designed home and stay in the room long after the nursery years.
Every claim on this page is documented in our materials disclosure. See exactly what's in your rug.
A softer, cleaner room starts here.
Join the Gatsby Baby family for nursery inspiration, new rug releases, material education, and early access to limited collections.