About Gatsby Baby
Made for the rooms that shape a childhood.
Gatsby Baby is an American-founded company built on a simple idea: parents should never have to choose between a beautiful home, practical cleaning, and thoughtfully selected materials.
Gatsby Baby began with a question: why are parents expected to research every ingredient in a bottle, every material in a crib, and every bite on a plate — but rarely told what is actually in the rug beneath their child?
We created Gatsby Baby to make that choice clearer. Every rug is designed for the way young families really live: close to the floor, surrounded by toys, occasional spills, endless movement, and moments that become memories.
We're a small, family-founded team, and we hold ourselves to the standard we'd want as parents: disclose everything, test what we claim, and make something beautiful enough to keep.
Designed by an American family. Thoughtfully made with trusted manufacturing partners.
Transparency over slogans
We would rather publish a test method than coin a tagline. Every material, dye, and backing is disclosed in plain language.
Trustworthy, never alarmist
We don't believe fear sells rugs — or that it should. We explain what we know, label what we've tested, and leave out what we can't prove.
Design that respects your home
A child's room is part of your home. Our patterns are elevated enough to stay long after the crib is gone.
Made for real family life
Close to the floor, surrounded by toys, occasional spills, endless movement. That's not a problem to solve — it's the brief.
A softer, cleaner room starts here.
Join the Gatsby Baby family for nursery inspiration, new rug releases, material education, and early access to limited collections.